TAHLEQUAH, OK – Northeastern State University Athletics has partnered with Athlete's Thread as an online store for merchandise featuring student-athletes' name, image and likeness, announced today (December 15^th, 2023).
 
"This collaboration provides an excellent opportunity for our student-athletes to embrace the new era of the Name, Image, and Likeness (NIL) rules," said Assistant Athletic Director - External Relations Andrew Fletcher. "Athlete's Thread offers customizable items, which means any of our student-athletes can take part and expand their personal brand. Fans can also show support for their favorite athletes through this partnership."
 
The store can be found here or at www.goriverhawksgo.com, and as more student-athletes take advantage of this the merchandise options will expand.
 
About Athlete's Thread
 
Athlete's Thread may be a new brand, but the people behind Athlete's Thread are not new to the licensed custom apparel industry. Athlete's Thread is within the Threadly Brand family, which encompasses Greek House, College Thread, Threadly, and Athlete's Thread. Threadly has been a company in the licensing apparel industry since 2013, and Athlete's Thread is the newest addition to the family, focusing on NIL merchandise for every athlete.